The beans that we source are hand picked, and we harvest them when all the cherries are red and ripe, which takes more care, more time and more labor versus just grabbing all the cherries off the tree at the same time. What else is unique about Vietnamese coffee? That's where the strong tie-in comes from, but we really want to be mindful of showing the full range of a Vietnamese coffee, which is why we also offer a 100 percent Arabica from Vietnam. Robusta coffee beans have been such a huge part of Vietnamese coffee culture and beverages. In Vietnam, they do grow Arabica and other varieties, but Vietnam is the number one producer of Robusta coffee in the world. Vietnamese coffee and Robusta coffee are often used interchangeably, but they're not completely synonymous. Robusta beans naturally have more caffeine than Arabica beans, up to double the caffeine content. So much of the opportunity to thrive for our company is rooted in storytelling, because we had to first change the perception and challenge the biases, and then once people open up their minds, we're able to create systemic change.Ī post shared by Nguyen Coffee Supply beans are stronger than what I'm used to getting at the grocery store or a cafe down the street, right? We have to completely change the industry, change the narrative and reframe it in order to carve space for Vietnamese coffee and Robusta coffee beans. I was really fluent in content creation, video and Adobe, and I was able to tell the story really well. I feel like my passion and talent for storytelling came in handy when launching, because everything was bootstrapped. My passion for increasing representation and visibility was channeled through media and journalism, and now it’s channeled through the coffee industry. It was really my calling to bring justice and equity representation to the region of Vietnam and the people in those communities. It's not like I wanted to stumble into one of the most difficult businesses, especially during COVID and the supply chain crisis. We handle the importing, direct trade, and we roast. I don't come from a traditional coffee background, and we're entirely vertically integrated. Does this venture feel like another form of storytelling? It’s fascinating to read about your background as a documentarian and writer. We spoke to Nguyen to learn more about the Nguyen Coffee Supply mission, the Robusta bean, how to best enjoy Vietnamese coffee and more. Why do I say Robusta is bad? That is kind of harmful.’” “ore people in the industry will talk about it and be like, ‘Wait. “It just generates this excitement and momentum for Robusta,” Nguyen says. Blue Bottle Coffee Company signed on, including the founder James Freeman, and that’s just the beginning. Meanwhile the Robusta beans' bold flavor and higher caffeine content creates a rich and powerful sip that coffee fans enjoy around the world.Ī post shared by Nguyen Coffee Supply Coffee Supply recently launched the Robusta Pledge, asking coffee industry elites and fans around the world to commit to changing the narrative. Such a distinction becomes a self-fulfilling prophecy wherein Vietnamese coffee farmers put less resources into producing Robusta, which in turn results in a cheaper product. See also: Emma Chamberlain Talks New Chamberlain Coffee x Gopuff Collabįor decades, Vietnam’s main coffee crop, the Robusta bean, has been labeled inferior to the widely-accepted Arabica bean. With a background in film-making and storytelling, Nguyen shares the history and culture of her Vietnamese heritage with every package sold, but more than that she’s changing the corporate landscape and definition of what “good” coffee can be. It just so happens that’s especially true when you’re drinking the bold flavors of Nguyen Coffee Supply’s Vietnamese beans.įounded in 2018 by first-generation entrepreneur and activist Sahra Nguyen, the outfit serves as the first specialty Vietnamese country company in the country. When is a cup of coffee more than just a cup of coffee? Any true brew enthusiast would tell you that every cup comes with a story.
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